Unleashing the Power of Marketing (Harvard Business Review) (Unabridged)

By Beth Comstock, Ranjay Gulati, Stephen Liguori

Release : 2010-09-10

Genre : Audiobooks

Price : 1.99 USD

Country : USA

Copyright : © 2010 Harvard Business School Publishing

Kind : audiobook

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Unleashing the Power of Marketing (Harva Beth Comstock, Ranjay Gulati, Stephen Liguori
Beth Comstock, the chief marketing officer and a senior vice president of General Electric, Ranjay Gulati, a professor at Harvard University, and Stephen Liguori, the executive director of global marketing at General Electric, write about how GE's leaders set out to find the skills they needed to win credibility and deliver results.

This article was first published in the October 2010 issue of Harvard Business Review.

Unleashing the Power of Marketing (Harvard Business Review) (Unabridged)

By Beth Comstock, Ranjay Gulati, Stephen Liguori

Release : 2010-09-10

Genre : Audiobooks

Price : 1.99 USD

Country : USA

Copyright : © 2010 Harvard Business School Publishing

Kind : audiobook

(0 ratings)
Beth Comstock, the chief marketing officer and a senior vice president of General Electric, Ranjay Gulati, a professor at Harvard University, and Stephen Liguori, the executive director of global marketing at General Electric, write about how GE's leaders set out to find the skills they needed to win credibility and deliver results.

This article was first published in the October 2010 issue of Harvard Business Review.

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