How to Stop Customers from Fixating on Price (Unabridged)

By Marco Bertini, Luc Wathieu

Release : 2010-05-10

Genre : Audiobooks

Price : 1.99 USD

Country : USA

Copyright : © 2010 Harvard Business School Publishing

Kind : audiobook

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How to Stop Customers from Fixating on P Marco Bertini, Luc Wathieu
Marco Bertini, an assistant professor of marketing at London Business School, and Luc Wathieu, the associate dean of faculty at the European School of Management an Technology, write that – your best tool for getting people to see beyond price may be the price itself.

This article was first published in the May 2010 issue of Harvard Business Review.

How to Stop Customers from Fixating on Price (Unabridged)

By Marco Bertini, Luc Wathieu

Release : 2010-05-10

Genre : Audiobooks

Price : 1.99 USD

Country : USA

Copyright : © 2010 Harvard Business School Publishing

Kind : audiobook

(0 ratings)
Marco Bertini, an assistant professor of marketing at London Business School, and Luc Wathieu, the associate dean of faculty at the European School of Management an Technology, write that – your best tool for getting people to see beyond price may be the price itself.

This article was first published in the May 2010 issue of Harvard Business Review.

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